Carrier Price Changes, New Head of M&A, Kiss My Keto Case Study, & More 📦

What's New at Fulfill.com

Our team at Fulfill has been hard at work connecting brands with 3PL partners and creating valuable resources to help you navigate this crazy 2025 fulfillment landscape.

We're excited to share these updates in edition #25 of our eCom fulfillment newsletter.

Below, see how Kiss My Keto achieved a 41% reduction in carrier rates through our matchmaking process, discover strategic insights on cutting shipping costs amid 2025 carrier pricing changes, and meet our new Head of M&A, Taylor Ethans!

Let's dive in!

Strategic Insights: Navigating 2025 Carrier Pricing Changes

Carrier rate increases are hitting hard in 2025, but smart brands are finding ways to cut shipping costs through strategic 3PL partnerships. Our latest analysis reveals how savvy companies are turning these challenges into competitive advantages.

Key Strategies We're Seeing:

• Zone skipping through distributed fulfillment networks

• Leveraging 3PL carrier relationships for better rates

• Multi-carrier shipping strategies to optimize costs

• Regional fulfillment center placement for faster, cheaper delivery

• Volume consolidation across 3PL networks

The brands that are thriving aren't just accepting higher shipping costs—they're restructuring their fulfillment strategies to create sustainable competitive advantages. Our research shows that strategic 3PL partnerships can reduce shipping costs by 15-30% even amid carrier increases.

View shipping strategies →

Meet Our New Head of M&A: Taylor Ethans

Please join us in welcoming Taylor Ethans to the Fulfill.com team!

Taylor's extensive experience in mergers and acquisitions will help us better serve 3PLs exploring growth opportunities and brands looking to understand the evolving fulfillment landscape. With the continued consolidation in the logistics space, Taylor's expertise will be invaluable for our partners.

Stay tuned for exciting developments in the months ahead.

Connect with Taylor at [email protected] 🙂

Success Story: Kiss My Keto Cuts Carrier Rates by 41%

Kiss My Keto needed a 3PL with specialized capabilities for frozen items and temperature-controlled storage. After struggling with manual searches that consumed hours per prospect, they turned to Fulfill for help.

Within one month, we connected them with Brandfox—the perfect match for their needs.

The Results:

• 41% reduction in carrier rates for 10+ lb packages

• Significant reduction in kitting and shipping costs

• 15+ hours saved during the vetting process

"Fulfill helped us find the perfect partner in just one month, saving us time and ensuring we weren't just picking based on sales pitches." - Michael Herscu, Kiss My Keto

See how Kiss My Keto did it →

Looking Ahead: What’s Next

The fulfillment landscape continues to evolve rapidly. From innovative industry partnerships to strategic cost-cutting solutions, staying informed and connected is essential for competitive success.

• We want your input: Have suggestions for future topics? Hit "reply" and let us know.

• Refer a friend: Know someone that needs help finding a 3PL? Introduce them to [email protected] and we will help them out 🙂

• Stay tuned: More insights, trends, and resources on international logistics coming soon.

Talk soon,

Joe, Dan, and the Fulfill Team